Woman Boss Spotlight: Latoya Williams



LaToya Williams has always been a creative individual. As a child her parents constantly had her in dance, art or music classes. She grew a strong love for dance early on. Aspiring to one day become a Rockette and dance at Radio City Music Hall in New York City, she would practice diligently with her parents cheering her on. Just as she was preparing to train in pointe at the local dance studio, she was tragically hospitalized and diagnosed with a rare muscle disorder called Myasthenia Gravis. She would never dance at a ballet academy again. At the age of ten her dreams of becoming a renowned ballerina shattered.

For years, she would spend her life going in and out of hospitals. There were three factors that kept her spirits high during those difficult years. Her faith in God, the love and support received from her family and her love for art kept her positive. There is not much to do while being confined to bed weeks at a time. Pen and paper became her knew friends. She would sketch many things, but ultimately, she would develop a fondness for sketching and designing clothes. LaToya knew then that she would pursue fashion design. When it was time to plan for college, she decided to seek universities that had a design program.

For five years, LaToya called Radford University home as she pursued a degree in fashion design and a degree in business management with a concentration in entrepreneurship. She accomplished many things while at Radford University. Her biggest accomplishment was becoming the first African American woman to be awarded Designer of the Year during her juried senior fashion show. Everything was falling in place. LaToya’s muscle disorder was under control and she had two degrees under her belt. As a new graduate life was looking good. Next up, starting her career! Well at least that was the plan.

Time went by and LaToya was left unable to find a job. After months of interviews and rejection letters, she had no choice but to move back in with her parents. It seemed as if she was about to miss out on another dream. She worked in retail for many years. As doubt started to set in, she finally gave into what she believed to be the inevitable. She would become another millennial left hopeless by a slow economy.

Even though she was about to give up, her parents continued to believe in her dreams of entrepreneurship. One day while walking through a craft store, LaToya came across a soy wax candle diy book. She picked it up and started reading it. That fire to become creative sparked again. Soon she had mastered candle making. This moment gave birth to Omni Chic. She started making candles and designing jewelry to be sold. She would sell her items at the community market and other local vending events. LaToya was starting to be known as the “candle girl”. With her family as her support system, the business started to grow. Her mother being a woman that believed in education pushed her to pursue a Master’s in Business Administration. She did and in 2017 she walked across the stage one last time at Averett University.  She learned all the tools she needed to open a boutique. in September of that same year, LaToya hosted her grand opening of Omni Chic.

At Omni Chic LaToya offers alterations, fashion accessories (gloves, scarves, costume jewelry), handbags, handcrafted soy wax candles and jewelry and local artwork. Her goal is to add clothing designed by herself to the boutique.

Latoya Williams is the proud owner of Omni Chic in Dansville, Virginia.  She has been in business for three years.

Omni Chic offers alteration services to its customers. We also have a boutique within the studio. Customers can purchase handcrafted candles, jewelry and other fashion accessories, handbags. We also sell artwork created by local artists.

“Supporting other women in business is very important to me. One of my fondest memories as a child was going to get my hair done by my beautician. I looked up to her so much. As I got older I paid attention to how she ran her business. All of the responsibilities she had. She supported me so much, even as a child. She would allow me to sell little bracelets that I made to her customers. Things like that matter to a person with a dream. It mattered to me and helped to mold me into the person that I am today. “

What is Omni Chic?

The word “Omni” means all or everything. “Chic” is defined as stylishness and elegance, typically of a specified kind. I as a woman, I strive for elegance in the way I style myself and the spaces around me. It gives me a sense of pride and happiness when I see everything working together in a chic way. I want to share that feeling with other women through Omni Chic. My goal is that women will chose Omni Chic to satisfy their need to be chic.


“In all things, be chic”-LaToya Williams 


What does Omni Chic Offer?

Omni Chic consists of items that were handmade by the owner, LaToya Williams, and quality items that were hand selected to be sold to our amazing customers.

Some of the quality items that were hand selected for the store are fashion jewelry, handbags, gloves, scarves, etc. The handmade items consist of soy wax candles, jewelry, tote bags, etc. All fashion accessories designed by LaToya Williams are sold under the name Omni Chic.

Omni Chic is a collection of elegant yet edgy designs. Her designs are created with the contemporary, driven woman of today in mind. She believes a woman should not have to substitute quality for fashion.

Each piece is hand crafted with care and made with quality materials. She provides pieces for women who are dissatisfied with mass produced accessories, and take pride in connecting with the vision of a designer while visually enhancing their own personalities through each piece worn.


To connect with Omni Chic, please visit her website at http://www.omnichic.com

Follow her on Instagram @omnichic_accessories

Facebook  https://www.facebook.com/OmniChicTheStudio/



This interview was brought to you by That Riverz Gurl Media, LLC

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Follow her on IG @thatriverzgurl

Visit her website http://www.patricerivers.com

To be featured, please email patricerivers09@gmail.com 



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